When people search for a product or service like yours, they'll startsearching by typing in a term related to business you're in.
The search engine then scours the internet for relevant businesses using that term. The most relevant businesses go to the top of the list. Search Engine Optimisation simply means making sure your site is seen by the search engine to be the most relevant business for that search.
A well-designed search engine optimisation program helps potential customers find you. This means you get more leads. Coupled with a good conversion strategy, you'll get more referrals. And, ultimately, more sales.
SEO has evolved dramatically in recent years. Reload has found the best long term approach is to give search engines what they want. This includes useful, easily accessible information that your potential customers are looking for.