Search Engine Optimization (SEO)

Get your website to the top of the search results with our best-practice SEO solutions.

SEO basics

When people search for a product or service like yours, they'll startsearching by typing in a term related to business you're in.

The search engine then scours the internet for relevant businesses using that term. The most relevant businesses go to the top of the list. Search Engine Optimisation simply means making sure your site is seen by the search engine to be the most relevant business for that search.

A well-designed search engine optimisation program helps potential customers find you. This means you get more leads. Coupled with a good conversion strategy, you'll get more referrals. And, ultimately, more sales.

SEO has evolved dramatically in recent years. Reload has found the best long term approach is to give search engines what they want. This includes useful, easily accessible information that your potential customers are looking for.

Even with Facebook, Twitter, LinkedIn and other social media applications claiming a slice of the market share, search engines like Google, Bing and Yahoo are still the go-to platforms for consumers to search the internet. In fact, 92% of all internet users will visit a search engine first when seeking information about a product, service or business.

Investing in SEO will:

  • Increase your business' online visibility and rankings, making it easier for potential customers to find you.
  • Target new customers, simply because you are easier to find than your competitors.
  • Create brand awareness because you are visible, and therefore top-of-mind.
  • Increase your online return on investment (ROI).
  • Even the playing field – if your competitors are focussing on online marketing, so should you.