Lead generation – How to get quality inbound leads.
As a top Lead generation agency we will help you attract your key audience and convert them to paying customers,
with our tailored for qualified B2B & B2C lead generation marketing strategies.
What is Lead Generation?
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Lead generation is not a new way of growing customers network, but there are new ways and means of getting new clients that are not only cost effective but also time-saving. There is no need for physical stands at flashy trade shows or setting up displays or kiosks hoping someone will fill the form. Entrepreneurs and managers can spend their time much better now because new technologies can find leads on their own.
Leads are defined as people who could be interested in your product or service. They show such interest by interacting with your brand at some point, online or offline, but they haven’t made the purchase yet. When people show any kind of interest for your brand, they are becoming leads. The ultimate goal is to make a customer or a client out of a lead, but sometimes, that is easier said than done.
Why do you need lead generation?
Nowadays, one of the main keys to a successful business is the generation of new sales leads.
Targeting desired consumers
Lead generation will allow you to target your relevant consumers at various geo locations and collect important information about prospects, their needs, and their preferences.
Generating brand awareness
Brand awareness is a yardstick of how much your brand is popular among its defined markets. The more people that have heard about your brand the stronger your reputation and will eventually build up brand loyalty.
More Leads = More customers = More profits
Spending more than half of your marketing budget on lead generation will be ultimately increasing sales of your products or services. Companies using lead generation are more likely to increase sales by turning leads into loyal customers.
Costs less than other marketing channels
It is very fruitful for businesses to select the most beneficial marketing strategy that will be cost-effective and produce better results. Lead generation offers that option.
Without a process of lead generation, you will not have leads, because of that you don’t have potential customers, if you don’t have any customers, as a result, you don’t make any profits. It’s as simple as that!
How to Start with Lead Generation Campaigns?
To start with, it might seem a little daunting. But don’t sweat it, you’re not alone.
Let’s break down the steps for an effective lead generation strategy so you can ramp up your efforts this month itself.
Basically, the entire lead generation process can be achieved up in below five simple steps:
- Understanding your buyer trait
- Creating an engaging content
- Attracting the correct audience
- Capturing required information
- Qualifying your leads
Understanding your buyer trait
All through the lead generation funnel, your content plays a crucial role in transforming the visitor into leads and leads into customers.
It is also a fact that content alone can’t motivate people to give you their personal information. Your content needs to tap into an unmet need or problem they have.
If you can address the problems your visitor faces and help solve them through your content, you’ll have the foundation for a successful lead generation strategy.
Creating an engaging Content
There is a need to create the right content for always price savy consumers when they’re making their buying decision. After you’ve attracted prospective customers with a relevant content or a blog article, then captured their information with an incentive, you now need to convert them.
Content is very important at every stage of the sales funnel & will be used at every stage. Your potential customers want to watch videos, read blogs, or test the tools you provide. It is up to you to give your audience something that will keep them attached to your brand, so they remember you as a relevant source of information.
Landing pages tailored to your target audience will be twice as effective as any other pages on your site.
Attracting the correct audience
So, how do you actually get people to your website and start generating leads?
It’s not as simple as it seems. Generating desired traffic to power lead generation is precisely the main challenge for almost every marketers. With businesses publishing more content than ever and ad budgets increasing year on year, the competition for eyeballs is fierce.
The different ways to drive traffic to your lead generation funnel is from:
- Search Engine Optimization (SEO) – It can help you bring large volumes of visitors to the top of your lead generation funnel.
- LinkedIn advertising – You can generate leads that are real decision-makers who have influence over the buyer process.
- Co-Marketing – The aim of co-marketing is to build a genuine relationship with companies that share your audience but aren’t your direct competition.
Capturing required information
It doesn’t matter how much relevant content you offer your visitors, if you can’t get them to exchange their personal information with you, you won’t generate any leads.
The way in which you ask for people’s information, and the amount of information you ask for will have a huge impact on your conversion rates.
Effectively use the below mentioned most important three different lead capture methods:
- Email capture forms – Email capture forms are the most popular way to generate leads.
- Web chat with visitors – Web chat is a important way to help your visitors answer their doubts and questions.
- Website visitor identification – It is a way of identifying your visitors even if they don’t fill out one of your lead capture forms.
Qualifying your leads
After you’ve captured your leads, it’s time to qualify them.
Lead qualification is a very critical component of a successful lead generation strategy. This is where you identify your quality leads.
Lead qualification allows you to determine your leads’ suitability to your product and their likelihood to convert.
By identifying your funnel, understanding your buyers and creating the right content, you’ve got a solid foundation for your lead generation strategy.
Once this is in place, you can focus on driving targeted traffic, capturing lead information and qualifying prospects for your sales team.
It’s an ongoing process that requires constant improvement. As you learn what works best with your audience and your sales team, you’ll start driving quality leads at scale. There are various lead generation tools available for you to explore.
As a Lead generation agency we value every visitor on the content generated and put all our experience to convert these qualified B2B & B2C leads to customers.
