Geo fencing Push Notification campaigns works well because promotions are timed perfectly and precisely located.

A geo fence is an imaginary fence in the digital world were you can place a fence around a location whether it be a place, an address or even a post code and in an ideal world. If someone entered a fenced location, it would be known.

Geo fencing Push Notification can also be done through other Online Advertising Platforms. Which doesn’t involve beacons or having to have your own app. However, relies on mobile devices to physically feedback and tell someone where a persons location is.

Each campaign has it’s own strategy based on its goals outcome. It’s not just from the ad placement or re-marketing strategy but with focus on ads and landing pages. Furthermore also A-B testing when needed to find the best response from the biggest variable in marketing (human beings).

1. It can engage local shoppers. Geo fencing Push Notification is a location-based service that sends messages to smartphone users who enter a defined geographic area. Companies send promotions to customers’ smartphones when they enter a store, mall or neighborhood.

It’s easy to get started: All you need is an Marketing Plan and GPS coordinates.

2. Deals can be hyper-local. Knowing that customers are nearby so it lets businesses tailor offers based on local events or holidays. For example, A Flower outlet deployed targeted ads for 20 percent off bouquets in the days leading up to Valentine’s Day.

Their ads could pop up in any mobile when someone has entered a specified area. The company wanted to push traffic to its retail stores. “The ad is a click-through map and opens to show your location and how to get [to the store].”

3. It leverages your location. Therefore, by sending a targeted offer to a customer in a parking lot, you may be able to steer them away from competitors. Apps such as Shopkick give customers rewards, such as gift cards or coupons, for walking into participating stores.

Companies can also work with businesses that offer complementary products. For example, a Flowers outlet geofenced the area around jewelry stores that are close to their flower stores. If people are shopping for jewelry, they may want to pick up flowers as well. When a customer walks up to a jewelry store, they receive a discount offer for a bouquet from Flower outlet. Figure out what situation [customers] are in and attack that context.

4. It adds depth to analytics. “If you have behavioral models, location gives you another layer of understanding”. Using data analytics, companies can see whether targeted offers actually bring people into stores. Subsequently resulting in increased sales. Other metrics include how often a customer visits the store, how long they shop, and how well a window display works.

5. You need more rewards. When you know where customers are and how they behave. You can not only customize offers but also give them rewards and a personalized experience. Companies are piloting geofencing in its stores so salespeople can see when VIP customers are in store. Also look at their purchase history and provide more personalized service.

Triggered Push Notifications

Examples of Triggered Push Notifications with Dynamic Yield:

• Automatic Reminders: Send a text-based message to a customer when they haven’t opened your mobile app in over a week, forgot to finish filling out a form, or more.
• Recover Abandoned Carts: Furthermore, if a customer left items in their shopping cart without checking out. The business can send them a push notification including the products left behind to recover a potentially lost purchase.
• Deliver Product Recommendations: Send VIP customers a message highlighting recommended products they might be interested in. Specially if a return purchase hasn’t been completed in the last 2 weeks.
• Send Custom Messages: Create and send a personalized triggered push notification. By using the triggers, content, and targeting conditions most critical for your business.

What we Do?

What we do and how we do it

We specialize in the area of programatic buying and campaign management. We’ll work with you to help structure a campaign to meet your goals and manage campaign performance.

Campaign Management

Our campaigns are not set and forget. We have ongoing management of campaigns and regularly check in to measure performance. Additionally we optimize campaigns based on campaign data.

We Give Feedback

Unlike other agencies who are more concerned about simply spending budgets, we call a spade a spade. We do not run campaigns if we feel that they wont work well (unless our customers insist on certain experiments). We will share our learnings and recommendations based on experience and as campaigns unfold to drive success.

Reporting

Depending on the complexity of reporting needed by your business or your team, our reporting will generally consist of our overall campaign performance looking at traffic, cost of impressions and conversions. Throughout our process, we’ll also monitor performance of creatives to monitor click through rates and campaign performance to which creatives are best performers.

As a part of the journey, we not only look at campaign performance from a statistically managed point of view. We also look at a website subjectively from a user experience point of view. Driving traffic is just one part of the equation. It does not mean that the end user will make the inquiry and that could be for something as simple as their experience when they reach your website.