TikTok Advertising Agency in Dubai
We are a specialized TikTok Advertising Agency in Dubai assisting our clients to take advantage of a brand new exclusive medium of advertisement for high brand awareness and engagement. TikTok advertising in Dubai relatively new as compared to other parts of the world.
At a time when new entertainment becomes obsolete faster, TikTok has emerged out as a platform that delivers a superior level of audience engagement from its counterparts. Leveraging the power of video-based entertainment, TikTok has crossed the record 1 billion downloads worldwide.
TikTok is available in over 150 markets around the world, in 39 languages. The latest available official statistics show that there are 500 million TikTok users around the world (monthly active users).
Whether you’re looking to make sales, drive traffic to your website, or launch a new product, a creative and well-targeted TikTok campaign can drive great (and huge!) results.
We are one of the few TikTok Advertising Agency in Dubai with approved Ad placements inventory.
The Facts
TikTok was originally Musical.ly, but got renamed when it was bought by Beijing company ByteDance. In China it’s still called Douyin.
Perhaps what’s most fascinating about TikTok is its growth rate. While it took Facebook and Instagram six years to reach half a million monthly active users, it took TikTok a third of that time to reach the same status.
TikTok is currently ranked as the #1 most downloaded app on the Apple App Store.
Short videos on TikTok are generated by Gen Z in comparison to Instagram or YouTube.
Up until the end of 2019, TikTok counts a total of 1.65 billion downloads. 2019 downloads account for 44% of the total downloads.
Introducing TikTok Ads
From targeting, ad creation, insight reports, and ad management tools, TikTok Ads offer a powerful platform to help businesses and brands advertise to millions of users across the globe.
Similar to Instagram Ad Manager, TikTok’s advertising platform-tools automate the process of creating, delivering, and optimizing your ads.
Due to precise audience targeting and distinctive ad development options, TikTok ads are way ahead from its competitors amongst other platforms. If used smartly, TikTok advertising can be a game-changer for your brand in setting up a lasting engagement with the target audience. However, it is not like that it is meant for every business running in any sector. There needs to be a detailed analysis before moving ahead.
It is necessary to understand that TikTok ads are primarily targeted at an audience that is younger. So, if your target audience belongs to this category, it is good to go with TikTok advertising. More than half of TikTok user base is of less than 30 years of age, it is generally not preferred by brands that have a target audience of aged people.
What TikTok Advertising actually look like.
TikTok offers a variety of different creative ad formats for brands and businesses to explore. You’ve likely seen most of the different types on your daily TikTok scroll.
The four types of TikTok Ads:
- Brand Takeover
- Top View
- In-Feed Ads
- Branded Hashtag Challenge
- Branded Effects
The style of TikTok Ads ads depends on the placement of the ad. The ads may appear in four positions on the media platform, the information stream, the details page, the post-video post, and the Story ad slot. The style of the ad may vary according to the promotion goal and ad slot of the ad.
Brand Takeover
Brand Takeover Ads appear upon opening the app — presenting a full-screen video to your targeted audience.
Brand Takeover is a general open-screen advertisement that can increase user awareness of the brand and maximize the advertising effectiveness of advertisers. Usually, TikTok will provide users with short videos released by platform users when they first open the application, but as the brand takes over, they will show the brand content for a few seconds. Brand Takeover only supports Cost-Per-Time (CPT) advertisement and guarantees 100% Share Of Voice (SOV. Brand Takeover supports 3-5s silent video or picture display for 3s. Support internal and external landing page conversion.
Brand Takeover Ads one of TikTok Ads best options for delivering mass awareness and driving direct sales since you can place your messaging right in front of your target audience.
Brand Takeover Ads are exclusive to their category, which means that TikTok makes sure users don’t see more than one Brand Takeover per day. With Brand Takeover Ads you can expect a lot of eyes on your content with little competition.
Top View
Top View also only supports Cost-Per-Time (CPT) sponsorship purchases, guaranteeing 100% Share Of Voice (SOV). Unlike Brand Takeover, Top View is a unique video advertising format of TikTok. When the user opens TikTok, it touches and attracts the audience with a full-screen immersive display and immediately displays the brand. After 3 seconds, it will seamlessly switch to the general information flow advertising style, allowing the brand to have up to 60 seconds of video exposure time.
A video first format that presents your brand on the best and unmissable placement of TikTok, capturing full user attention with sight, sound and narrative.
Leading access to user attention – showcase your brand on TikTok’s most premium real estate.
What makes TopView Ads different is that unlike Branded Takeover Ads, TikTok users aren’t bombarded with an ad as soon as they open the app — TopView Ads are the first in-feed post after 3 seconds.
In-Feed Ads
Brand Takeover Ads appear upon opening the app — presenting a full-screen video to your targeted audience.
Brand Takeover is a general open-screen advertisement that can increase user awareness of the brand and maximize the advertising effectiveness of advertisers. Usually, TikTok will provide users with short videos released by platform users when they first open the application, but as the brand takes over, they will show the brand content for a few seconds. Brand Takeover only supports Cost-Per-Time (CPT) advertisement and guarantees 100% Share Of Voice (SOV. Brand Takeover supports 3-5s silent video or picture display for 3s. Support internal and external landing page conversion.
Brand Takeover Ads one of TikTok Ads best options for delivering mass awareness and driving direct sales since you can place your messaging right in front of your target audience.
Brand Takeover Ads are exclusive to their category, which means that TikTok makes sure users don’t see more than one Brand Takeover per day. With Brand Takeover Ads you can expect a lot of eyes on your content with little competition.
Branded Hashtag Challenge
Similar to platforms like Instagram, hashtags also play a significant role on TikTok. They are the primary way how users share and find content, but also how communities are built.
Through hashtags, content creators spot emerging trends and figure out which niches are dominating the platform. Hashtag challenges are unique to TikTok, as similar advertising opportunities don’t exist for other platforms.
Similar to regular hashtag trends and challenges on TikTok, Branded Hashtags Challenges offer both organic and sponsored opportunities for brands.
When a user clicks on a sponsored hashtag, they’re taken to a landing page on TikTok with the brand logo, link to their website, brief description of the challenge, and popular videos using the hashtag.
“The branded hashtag challenge is a fun and easy way for brands to collaborate and seamlessly integrate with the TikTok community.”
Three Tips for Success in TikTok Advertising
For brands wanting to get on board the TikTok train, there are a few important things to consider to be successful.
- Because of the app’s young audience, TikTok is best for brands that offer relevance to its users’ interests, such as fashion, food, travel, retail and music. Brands that are about anything more serious are best sticking to other social platforms.
- TikTok should be used more as a tool to build brand awareness and engagement – not push sales. Brands need to align themselves with the nature of the app, which is about connecting and engaging with each other in creative ways. Also, with the app still being new to paid advertising, users don’t want to feel like they’re being sold to.
- Create content in the same way and style that users do. Using the app incorrectly could make your brand stick out like a sore thumb, leaving potential customers put off by your content and disengage with your brand. As a mobile-first app, TikTok is about creating authentic, in the moment content – not over-stylised and heavily commercial ads.
If nothing else, this is a prime time to reflect on how you plan to use TikTok organically in 2020.
If you have any questions about TikTok or social ads in general, make sure to get in touch with the specialized TikTok advertising agency in Dubai today to see how we can help.
Results Focused Digital & Online Marketing Agency in Dubai, UAE
A leading digital marketing agency serving clients in Dubai, Abu Dhabi, Sharjah and other countries in the MENA region. We help companies grow faster with more effective, more measurable marketing.
Our digital marketing strategies are designed to achieve measurable results… Like enquiries and sales.
We promise you that you will find a team which is truly passionate about catering our services to your business’ exact needs.
We offer a wide array of services in online marketing Dubai including: web design and development, SEO, Google AdWords, Google Display Network (GDN), PPC, branding, SMS Marketing, email marketing, Geofencing Push Notifications and social media, as well as photography, videography, PR, radio advertisement, outdoor advertisement, LED Display screens along with other enterprise solutions.
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Our Core Values
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